One year after the promise, WeSpark returns to Bitcoin Histórico, this time at the National Palace, with the finished book: Bitcoin Diploma 2.0, 418 pages and more than 2,000 illustrations, ready for every Salvadoran classroom.
WeSpark / Story
The WeSpark story: 53 moments since 2019
Every spark, the ups and the downs
From a notary in Frankfurt to the National Palace in San Salvador. This is where you can see how WeSpark got here, including the moments that did not go as planned.
2019founded in Frankfurt
2024moved to El Salvador
53moments
2026
WeSpark helps launch everybodyknowsyou.com, a bilingual website service built to get businesses found by Google and AI. Its first client arrives within three days of going live.
This 21st of March, WeSpark celebrates its 7th anniversary! It has been a wild ride, all the way from Frankfurt to El Salvador, and from Innovation Methodology Design to building Financial Literacy Infrastructure. We are looking forward to tackling the next unsolved challenges of our time.
After several months of work, the first Modern Finance and Bitcoin Education Course is ready. This is a complete, comprehensive, and highly visual educational course created for El Salvador’s National Bitcoin Office, which will be published nationwide by El Salvador’s Ministry of Education.
2025
Once again, the WeSpark team grows and welcomes Dax and Miguel to expand WeSpark’s Bitcoin services by adding Bitcoin Payment Gateways and Bitcoin Accounting & Tax Reporting services.
The WeSpark team grows and gets ready to tackle a new challenge: designing a Modern Finance and Bitcoin course for an entire nation. Luisa, David, and Richard join the WeSpark team to build the most comprehensive and visual course possible.
During the first Bitcoin Histórico event in El Salvador, organized by El Salvador’s National Bitcoin Office and the Presidency, Nelson Inno and the WeSpark team announced the creation of a new Bitcoin Diploma that will be taught to every Salvadoran student.
News article in English News article in Spanish Watch the keynote
Jose and Levi join the WeSpark team as junior developers, becoming the first WeSpark team members based in El Salvador. The Palacio Twins focus on platform and Bitcoin digital product development.
Five years after their first collaboration, Juana, Adam, and Nelson renew the strategic alliance between WeSpark and the Gloria Kriete Foundation, doubling down on their joint mission to elevate education in El Salvador.
On WeSpark's 6th anniversary, March 21st, the company is officially founded in El Salvador as WeSpark S.A.S. de C.V.
Adam Nili joins as Co-Founder and CSO, helping take WeSpark to the next level, with Nelson Inno as Co-Founder and CEO. With this new chapter, Adam puts the "We" into WeSpark.
Thanks to the Gloria Kriete Foundation, Unstable Innovation launches in Spanish as Innovación Inestable. Over 2000 readers now own a physical or digital copy of the book.
Nelson Inno publishes his first book, Unstable Innovation, to help aspiring innovators navigate the uncertainty and fast change of today’s world. The book was edited by Adam Nili and powered by WeSpark.
2024
WeSpark releases the Innovation Helmet V2.1 as a symbol of the modern innovator’s mindset, rooted in open-source thinking, freedom technology, and financial sovereignty. The helmet updates itself regularly to provide relevant information about Bitcoin’s blockchain.
Nelson attends the Adopting Bitcoin conference to position WeSpark as the region’s go-to innovation agency. The long-term vision is to become a trusted partner that helps institutions understand and communicate Bitcoin with clarity and confidence.
The chapter that began in Germany makes way for a new one. This time, WeSpark sets its sights on supporting innovation in Central America, especially in El Salvador, a fast-developing, tech- and Bitcoin-friendly country.
After years based in Germany, Nelson Inno, founder of WeSpark, decides to leave Europe. The WeSpark team temporarily shrinks as the company prepares to cross continents: an emotional but necessary leap to pursue new opportunities.
After over a year of investing in and supporting a decentralized marketing platform that reached over 140,000 users, the project ultimately fails. We step back with lessons learned. Sharing our real-world experiences, even the hard ones, remains part of how we deliver value and grow.
We begin harnessing the power of Artificial Intelligence by training our first customized chat agents, a skill set that soon becomes central to our weekly operations. WeSpark later launches Tom Spark, our first AI agent built to manage automated workflows, lead generation, and customer support.
The Bitcoin Atlantis event by FREE Madeira brings us to the beautiful island of Madeira. We continue building strong relationships with other Bitcoiners and entrepreneurs. The biggest highlight of the event was meeting Adam Nili, who would eventually cross our path again.
2023
We strengthen our strategic partnership with the Gloria Kriete Foundation by volunteering two full weeks to train and workshop with hundreds of teachers and students across the country.
WeSpark wins a competitive RFP to serve a U.S. government institution. Competing against large creative agencies, our rare mix of education, gamification, and design expertise makes us the chosen partner to build and visualize a complete digital education course that teaches NGOs how to apply for public funds.
Right place, right time. Our deep dive into Bitcoin ignites a new curiosity about financial education and opens doors to unexpected places. We witness history as tech-freedom enthusiasts project the Bitcoin logo onto the European Central Bank in a peaceful act of symbolic protest.
2022
After two years of volunteering with the Gloria Kriete Foundation, it’s time to take things further. Juana and Nelson sign a Memorandum of Understanding to formalize a strategic partnership between the foundation and WeSpark.
We receive an award from the Gloria Kriete Foundation, recognizing WeSpark as a key partner in its educational mission. Roberto Kriete, a renowned Salvadoran entrepreneur, and his son Fernando Kriete honor Nelson and WeSpark for years of strategic volunteer contributions.
Our Bitcoin-learning journey takes us back to El Salvador, where our story gets featured in the Bitcoineros documentary by ARD and ZDF.
Following our Bitcoin exploration, WeSpark begins advising the Government of El Salvador. We train the legal team at the Presidential House using highly visual, interactive workshops that make a complex topic easy to grasp, and harder to forget!
The year kicks off with transformation. We dive into new topics like sovereignty, freedom technologies, and Bitcoin... finding deep alignment with our values!
We continue to serve clients remotely, with a growing focus on education and training, always rooted in our innovation mindset.
2021
After nearly a year at the Spark Hub, we say goodbye. The ongoing ups and downs of the pandemic lead us to embrace a remote-first model once again.
While not a key milestone in our journey, it’s a good time to highlight that we never take ourselves too seriously. At WeSpark, we believe enjoying the hard process matters just as much as the outcome. Here’s a Halloween photo to prove it!
We begin experimenting with blockchain technology, mixing our creativity with a passion for digital solutions. This marks a major strategic shift as WeSpark starts exploring the world of digital assets that eventually will lead the innovation agency towards Bitcoin.
Andrea joins us for half a year to support WeSpark’s creative work. Her imagination helps us visualize posts and tackle bigger creative projects.
After months of preparation, Nelson travels to Vaduz, Liechtenstein to speak at TEDxVaduz about one question: are schools prepared for the future?
A few moments later (and with lots of tinkering), the V2 WeSpark Innovation Helmet is ready for its debut.
Jorge and Nelson disassemble the original blue WeSpark helmet and begin building version number two, this time in our “Yellow Spark” brand color.
Nathalie joins WeSpark for a year to boost our marketing strategy and support our Business Development efforts.
A few months after moving into our first tiny office, we decide to get a bit more comfortable, and sign for a space 20 times bigger. We bring in our innovation toys, and just like that, the Spark Hub is born.
Clara joins the team temporarily to help us design and publish more educational content for our social media channels.
We kick off 2021 with a fresh wave of new customers. A trend starts to become clearer, many come to us for help innovating around education.
Here’s one of the rare pictures we have in that first tiny office.
2020
Luckily, WeSpark survives the early months of the pandemic, and by the end of 2020, Jorge joins the team as our first official hire. He starts as Product Development & Technology Engineer and stays with us for the next four years.
We also move out of WeWork Labs and into our first tiny office.
Nelson gets invited to give his first TEDxTalk in Vaduz, Liechtenstein, nearly 10 months before the event takes place.
The WeSpark team travels to Iceland to inspire Youth International members. Invited to facilitate workshops and seminars, we contribute to an educational event for young talents in the capital of the land of fire and ice.
Forbes Central America covers our entrepreneurial journey.
Just as WeSpark starts to grow and gain traction, the pandemic hits, bringing the first humbling lesson. The strategy shifts toward facilitating digital workshops online, but the months ahead are tough.
2020 becomes a year of helping others and giving back. We begin volunteering with the Gloria Kriete Foundation, designing and delivering online educational webinars to support communities during these challenging times.
As the COVID-19 pandemic looms, panic begins to spread in Germany. Clients start canceling workshops, and WeSpark's workshops begin to empty. Challenging times lie ahead.
WeSpark releases its first video advertisement across all social media platforms. This video continues to inspire workshop participants today.
2019
Over 70 participants attend a WeSpark event filled with sushi, pizza, wine, laughter, and magical learning moments. That evening, a special attendee decides to collaborate with WeSpark, leading to their first contract with a Fortune 500 client.
Friends and volunteers come together to organize WeSpark's first public Meetup event, where participants explore the benefits of the creative "Innovation Theater" methodology.
After six months of learning the ropes of sales, WeSpark secures its first contract with a major German bank and asset manager. The project involves introducing their team to virtual reality technologies applied to finance. Abdul, a close friend of WeSpark, joins to lend his expertise during the educational workshop.
Kristofer Norvik takes on the challenge of creating WeSpark's first video advertisement.
In a small London flat, the first version of the Innovation Helmet V1 is created to visualize the concept that "innovation starts in the head." Initially a film prop, this helmet will later be seen by over a hundred million people across stickers, GIFs, articles, and even on TV.
Aiming to stand apart from "innovation consultants" who merely talk about innovation, Nelson decides to take action. On March 21st, he contacts a notary, and by the next morning, the founding documents are signed. Unexpectedly, the company is legally established, a happy accident that sets WeSpark in motion. Innovation ahead!
The brainstorming begins. After months of contemplating the launch of a dedicated innovation agency, ideas start to materialize into brand sketches. The WeSpark name and logo are thoughtfully crafted to encapsulate the belief: "The world is full of problems, but together we can create new ideas to tackle them."
At Lufthansa Innovation Day, Nelson delivers a talk on why innovation culture should be the main focus of any innovation department. This marks his final month and public appearance as a senior innovation manager at Lufthansa Airlines, signaling that something new is on the horizon.
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