WeSpark / Brand
WeSpark brand guide: logos, colors and fonts
Two heads, one spark
Logos, colors, fonts and the story behind them, all free to download. For partners, press, clients and anyone telling our story.
The world is full of problems. Together we can tackle them.
The WeSpark name and logo were always intentional. We wanted to capture a single idea: the world is full of problems, but together we can create new ideas to tackle them.
Early candidates included Ideas from Planet Earth, Earthlings & Sparks, Concept Weaver, Sparkling Earth and Escape Earth. We are glad we chose WeSpark, and we owe special thanks to Carlos Pocasangre, the designer and artist who supported us through the creative process.
Four simple elements
- Two golden circlesTwo lightbulbs, two ideas, two heads.
- The heads and the WTogether they are two people: "We".
- A white zigzagA lightning bolt, the "Spark", in the shape of a W.
- One black circleThe problems of the world, all around us.
It is unique, recognizable, works in negative space and looks great on screen and 3D-printed.
Four brand values
Click a color to copy it
Three voices, one personality
Aa Bb Cc
Bricolage Grotesque
Display. Headlines and big moments.
Aa Bb Cc
Figtree
Body. Everything people read.
Aa Bb Cc
JetBrains Mono
Labels, numbers and small details.
All three are free, open source and loaded from Google Fonts.
Our logos, for talking about WeSpark
Writing an article, presenting a project with us or announcing a partnership? Use these. Every logo is a high-resolution PNG with a transparent background.
Don't make our marketing mad
Minimum clear space: the width of one yellow circle of the logo, on every side.
What not to do with our logo
Don't change colors.
This looks bad!
Don't stretch it.
It's not an egg!
Don't rotate it.
Why? It's round already!
Don't vandalize it.
C'mon! Please don't!
Our brand in action
Our studio, our workshops, our props and the Innovation Helmet. We don't use stock images: we think, sketch, build and shoot everything ourselves.
Our visual style
They show up across everything we make: to explain, to nudge and to celebrate.
Small team, big reach
Need something else?
A higher-resolution file, a quote or custom use. Write us.