WeSpark FAQ: AI training, prices and how we work

WeSpark is an innovation agency founded in 2019 in Frankfurt, Germany, and headquartered in San Salvador, El Salvador. Within everything an innovation agency can do, we focus on digital transformation, and within digital transformation on AI. We are best known for AI training that teams can measure, and for the right clients we also build the AI itself.

We don't follow templates. We prepare obsessively, design with you and care about action, not buzzwords. We teach what we actually do: we build our own tools, courses and AI systems every week. And we don't aim to stick around forever. Our goal is a team that thinks critically and keeps going without us.

For AI training, we bring together what is usually split across several providers: curriculum design, hands-on workshops, measurement of the results, AI automations and AI audits.

WeSpark was founded in Frankfurt, Germany, and is now headquartered in San Salvador, El Salvador. The team works remotely from El Salvador, the United States, Spain and Colombia, and we travel for on-site programs.

Nelson Inno founded WeSpark in 2019. In 2025, Adam Nili joined as co-founder and the two now lead the company together. The core team today is Adam Nili (Co-Founder & CSO), Nelson Inno (Co-Founder & CEO), Luisa Cubides (Chief of Staff) and Richard Nguyen (COO).

WeSpark started from one belief: real innovation is about walking the walk, not talking the talk. Nelson saw that many innovation agencies relied on theory and rarely built their own tools, products or systems. WeSpark set out to do the opposite.

Today the purpose is bigger. Technology is moving faster than most people can follow, and AI brings opportunity and anxiety at the same time. We close the gap between fast-moving technology and the people who need to use it, by turning complex topics into visual, simple and practical knowledge.

Yes, and on purpose. Over the years we designed products and services, ran innovation trainings, built large education programs and designed a national Bitcoin curriculum. Education taught us the most, but it also comes with very long sales cycles.

So we narrowed down. WeSpark is still an innovation agency. We focus on digital transformation, and within it on AI, with measured AI training as our core service and AI implementation for teams that want to go further. Everything we learned teaching thousands of people is what makes the training work.

• Human-centric innovation: the right people in the right roles, aligned with a clear purpose.
• Purpose-driven work: we choose projects with real, long-term impact.
• Doing what is needed: not just trying hard, but doing whatever solves the problem.
• Open environment: questioning the status quo is encouraged.
• Start rather than be right: start fast, learn fast.
• Work together, think independently: everyone contributes ideas on their own first.
• Active facilitation: warm-ups, visuals and energy that keep sessions moving.
• Innovator's mindset: helping people unlock their creative potential.

Yes, the US is our main market for AI training. El Salvador is within two hours of every mainland US time zone all year, uses the US dollar, and we train and write in English. We also travel for on-site programs.

English and Spanish. Some workshops and materials can also be delivered in German.

Four steps in about a month: - Day -7, discovery and baseline: we collect your real tasks and tools and check how each person uses AI today. - Week 1, the intensive: 8 hours of hands-on training on your real work, as four 2-hour live sessions remote or one full day in person per group of up to 20, plus a session for leaders. - Days 1 to 30, weekly check-ins: a 2-minute check-in per person each week on our tracking platform, short challenges and a live dashboard for leaders. - Day 30, results report: who uses AI, for which tasks and a clear statement of the hours saved per week and per month.

Yes, the 2-hour guarantee. If your team is not saving at least 2 hours per person per week by Day 30, we keep working with you for free until they are. The only condition is that at least 80% of the team completes the weekly check-ins.

Each person answers a short check before the training and a 2-minute check-in every week on our tracking platform. On Day 30, the same check shows the team's AI fluency score, how many people use AI every day, which tasks moved to AI and, as the main number, a clear statement of the hours saved per week and per month. You get numbers you can show your board.

The tools your team already has, such as ChatGPT, Claude, Gemini or Microsoft Copilot. The skills carry over from one tool to the next.

Companies with 15 to 200 people who want AI in the daily work, not just in a slide. We train in teams of up to 15 people, usually grouped by function like sales, finance or operations, so every exercise uses that team's real work.

That is exactly who we built it for. No technical knowledge is needed. We meet people where they are and use visuals and real examples from their own work, so everyone leaves able to use AI with confidence. Many participants tell us it was the best workshop they ever had.

We design to activate, not just inform. People build, test and argue during the session, then practice for 30 days with challenges tied to their real tasks. The Day 30 check shows whether it stuck, by person and by task.

Yes, always. Exercises, examples, tone and visuals are built from your team's real tasks and tools. We have worked across aviation, finance, logistics, retail, education, technology, consumer goods and energy.

Both. Remote training is fully interactive, with digital whiteboards and visuals that keep the energy high. On site, we come to your office.

Yes. Participants can receive a digital certificate, and the team keeps the frameworks, templates and practice challenges from the program.

Even better. We amplify internal teams, we don't replace them. Many of our contacts are heads of innovation looking for extra firepower, and we have co-created innovation strategies for organizations with more than 100,000 employees.

Hours back every week, counted per person in the Day 30 report. Beyond the hours, teams stop wasting money on tools nobody uses, and leaders learn where AI pays off and where it does not.

$12,500, remote, includes the first 15 people. Each added person costs $700 from person 16 to 50, $600 from 51 to 100 and $525 from 101 on, like tax brackets, so the price never jumps when you add one more person. See the full table on our Pricing page.

$2,500 for the first day on site and $750 for each extra day, per trainer, with flights, hotel, meals and local transport included.

No. We do not sell licenses. If you have no tool yet, we help you choose one before the training.

Write to [email protected] or message Nelson on WhatsApp or LinkedIn. The first call is with Nelson. If we are a good fit, you get a clear proposal. If we are not, we will tell you.

Usually 50% upfront and 50% on delivery. We accept bank transfers and Bitcoin.

Only two to three new projects per month, so every team gets our full attention.

Yes. Teams often start with the AI training and then add implementation, or combine training with a custom course. We help you choose the order that reduces risk and adds the most value.

For a few high-impact projects each year, yes. Write to us and tell us about your impact goals.

Yes. Most of our clients ask for one. We are happy to sign yours or share our template.

Every program is built for your team, so we don't offer standard refunds once it starts. If we don't deliver what we promised, we refund in full or in part, because integrity matters more than policies. Rescheduling is handled case by case, and a missed session without notice usually has a fee.

WeSpark is built to make your team independent. If you want to go further, we can build the AI for you or stay on as sparring partners, but only when it truly adds value.

Yes. For teams we have trained, we build automations, AI agents and a company second brain, one workflow at a time, quoted after the Day 30 report.

A system that keeps track of what happens in your company, meetings, conversations, documents and decisions, and gives leaders an up-to-date pulse every hour. People can ask it questions instead of digging through files.

The repetitive, tedious and high-volume work: reports, follow-ups, data entry, first drafts, answers to common questions. We also help make your business easy to find by AI search, and design AI agents that let you scale without hiring for every task.

No. We design for non-technical teams: managers, sales, HR, finance, educators. We explain everything with visuals and real use cases.

We use and test AI tools every week in our own business, so what we recommend comes from real use, not from a press release.

Yes. Education is the area we have worked on the most, and it is the foundation of how we teach AI. We designed Bitcoin Diploma 2.0 for El Salvador's National Bitcoin Office: 418 pages, more than 2,000 illustrations and 34 activities.

We always do three things. We tropicalize: everything is made for the specific people who will learn it. We make it highly visual: we turn confusing topics into diagrams and illustrations that transmit knowledge in record time. And we make it interactive: hands-on activities and mini games, so nobody gets bored.

• A structured, LMS-ready curriculum with clear learning outcomes
• Visual-first slides and materials
• Digital mini games and engagement elements
• A facilitator toolkit with tips, use cases and launch support

Yes. Some of our best work starts with raw PDFs, slides or notes that we turn into clear, visual learning journeys.

Yes. We have designed programs with governments, foundations and universities, reaching tens of thousands of learners, and products of our team have reached more than 140,000 people.

Yes. Tell us your needs and we adapt the learning materials and experiences.

A modern financial literacy and Bitcoin education curriculum for El Salvador's public schools, co-designed by WeSpark with the National Bitcoin Office. It turns complex money and technology concepts into a visual, structured and playful course.

WeSpark designed the curriculum architecture, the visual framework, the illustrations, the activities and the educational design, so the course is clear and can scale to a whole country.

The Bitcoin Diploma remains one of our proudest projects, and you can see it on our Bitcoin page. Our main focus today is AI training, and the same skills that made the diploma clear are what make our AI training work.

In March 2019, after his last talk as a senior innovation manager at Lufthansa, Nelson Inno decided to stop talking about innovation and start doing it. On March 21 he called a notary, and the next morning WeSpark's founding documents were signed in Frankfurt. The first big contract came that October, with a major German bank and asset manager.

Our mascot and symbol. The first version was built in a small London flat in 2019 to show that innovation starts in the head. It was featured by Forbes Central America, went on stage at TEDxVaduz and has been seen by more than a hundred million people. Today it is on version 2.1.

Workshops emptied overnight in early 2020. We moved to online workshops, survived, hired our first employee at the end of the year and opened the Spark Hub in Frankfurt in 2021. When the pandemic kept coming back, we went remote-first, which is how we still work today.

Nelson is Salvadoran, and WeSpark had been working in El Salvador for years: training the legal team at the Presidential House in 2022 and volunteering with the Gloria Kriete Foundation since 2020. In late 2024 Nelson left Germany, and in March 2025 WeSpark was founded again in San Salvador, with Adam Nili joining as co-founder.

We have volunteered with the foundation since 2020, received its partner award in 2022, signed a formal partnership that same year, trained hundreds of teachers and students in 2023 and renewed the alliance in 2025. The foundation also made the Spanish edition of Unstable Innovation possible.

On our Story page: 53 moments since 2019, the ups and the downs, with photos.

World-class brands, public institutions and innovation pioneers, including the Presidency of El Salvador, the National Bitcoin Office, INCAF, Procter & Gamble, Lufthansa, Microsoft, Samsung, J.P. Morgan, Allianz Global Investors, Davivienda, Frankfurt School of Finance & Management, Goethe University, Fraunhofer, REWE, WeWork, Impact Hub, the Gloria Kriete Foundation and SigmaQ.

• 1,200+ workshop participants
• 40+ education projects
• 140,000+ people reached by products our team built
• 4.9 out of 5 average satisfaction

Most likely. We have worked in aviation, finance, logistics, retail, education, technology, consumer goods, energy and the public sector. But the real reason our work succeeds is our process: we learn fast, map complexity and turn it into clear action within hours.

Most consultants talk about innovation. We build it. We teach what we have lived and use the same methods that worked for us and our clients. As our book Unstable Innovation says: through volume of experience, we negate luck.

"Nelson is an excellent workshop facilitator. He led a challenging session with a large group of business partners with great results." Nestor Danas, Brand Director, Procter & Gamble

"We were looking for inspiration and WeSpark gave our management team great insights into innovation and modern-day collaboration." Irene Gräf, Head of Shipment Service, Lufthansa Cargo

"We went through many aha moments. WeSpark showed us that online workshops can be fun, engaging and interactive." Lucie Mairychová, Samsung Tvoje šance

You can read more testimonials on our home page.

The name says it: the world is full of problems, but together we can spark new ideas to tackle them. The logo has two golden circles (ideas), two heads that form a W (we), a white lightning bolt (the spark) and a black circle (the problems around us).

On our Brand page, with every logo version, colors and fonts.

A book by Nelson Inno, edited by Adam Nili, about innovation, creativity and decision-making in a fast-changing world. More than 2,000 readers have a copy in English or in Spanish, as Innovación Inestable. Get it at unstableinnovation.com.

A Salvadoran entrepreneur, co-founder and CEO of WeSpark, co-founder and CTO of everybodyknowsyou and author of Unstable Innovation. His work has been featured in Forbes, ZDF, ARD and Cointelegraph, and he gave a TEDx talk titled Are Schools Prepared for the Future? Read his full biography on his page.

A lifelong entrepreneur, co-founder and CSO of WeSpark and CEO of Methodos Global. He has led teams in 29 countries and advises governments, institutions and private sector leaders across energy, education and financial innovation. Read his full biography on his page.

If you are a builder, facilitator, illustrator or trainer who shares our values, start by following WeSpark on LinkedIn. It is our hidden prerequisite. Then write to Nelson or Adam on LinkedIn; you will find their profiles on their biography pages.

Yes, the AI Sprint: a free course of about 5 hours, opening soon. Every idea is drawn and every chapter ends with a game.